Extrusion International 3-2024

9 Extrusion International 3/2024 K 2025 motto and key topics: The Power of Plastics! Green – Smart – Responsible.  Earlier this year the committees of K 2025 chose the motto for the coming K in Düsseldorf, from 8 to 15 October 2025. It consists of one slogan and three core messages, all focusing on the key topics of K in 2025: The Power of Plastics! Green – Smart – Responsible. - Shaping the circular economy - Embracing digitalization - Caring about people The slogan reflects the current values and goals of the industry mir- rored by the trade fair. “The Power of Plastics!” underscores the indis- putable role that plastics play in vari- ous sectors of industry, ranging from medical device technology and auto- motive to packaging solutions. Plas- tics are an indispensable component of many industries, make a signifi - cant contribution to innovations and progress and are essential to design- ing a sustainable future. “Green – Smart – Responsible” is synonymous with the sector’s commitment to act sustainably, smartly and responsibly in plastics production and handling. The additional core messages fo- cus on the following three key topics: - Shaping the circular economy: The sector is increasingly based on a sustainable circular economy that promotes the re-use, recycling and reduction of plastic waste. - Embracing digitalisation: The companies operating in the plastics and rubber industry are aware of the transformative power of digitalisation and employ more and more digital technologies to boost the efficiency of their ma - chines and products and to drive in- novations. - Caring about people: The sector is aware of its social responsibility to protect the envi- ronment. Responsible handling of resources is in focus here. At the same time, the sector increasingly promotes young talents and creates future prospects for young profes- sionals in the plastics and rubber industry. K 2025 invites its exhibitors, ex - perts, multipliers and interested parties from around the world to follow its motto and join forces to shape the future of the plastics and rubber industry. www.k-online.de New Rep Organization  Guill Tool, the global leader in extrusion tooling, hires a new Rep Organization & promotes Rob Pe- ters to General Manager. Guill recently announced EuroDev as their new European sales repre- sentative company. They will offer the full line of Guill products across Europe, excluding the UK. Padraic Lunn Enterprises Ltd continues to represent Guill in the UK. Since its establishment in 1996, EuroDev has been the preferred business development partner of more than 500 North American firms. Their team consists of over 75 highly skilled multilingual profes- sionals whose aim is to help North American companies map out ex- pansion strategies in an increasingly complex marketplace. The compa- ny’s sales outsourcing includes mar- ket research, entry strategy, lead generation and sales. Padraic Lunn has worked since 1990 in the medical device ex- trusion industry in Ireland. With more than 16 years in precision extrusion, Padraic Lunn offers a full range of extrusion machinery and consultancy for all extrusion processes with a strong emphasis on tubing, wire, pipe and profile applications. The firm represents extrusion equipment companies in the UK, Ireland and other parts of Europe. Furthermore, Padraic pro - vides customized extrusion train- ing programs which are based on a customer’s specific process re- quirements. In other news at Guill, Rob Peters has been promoted toGeneral Man- ager. Rob is a graduate of Cornell University, obtaining his Bachelor of Science in Mechanical Engineering and Master of Engineering in Aero- space Engineering. He has worked for a 8 years at Guill, starting off as an R&D Manager, transitioning to Business Intelligence/R&DManager, then Director of Technology. Rob is now responsible for various opera- tions at Guill and reports directly to company ownership. Guill Tool & Engineering www.guill.com Rob Peters