Extrusion International 5-2019

14 Extrusion International 5/2019 INDUSTRY NEWS Expansionof Polymers Portfolio Hamburg/Germany-based distributor K.D. Feddersen expands its product portfolio of the Spanish manufacturer ELIX Polymers S.L. in Germany, Austria, France, Great Britain, Ireland, Sweden, Denmark, Norway and Finland. CADON CG 28 is an acrylonitrile-butadiene-styrene (ABS) with a high rubber content and medium flow properties. Due to its special product composition, it has a high toughness and a very high impact resistance at low temperatures. The ABS compound is only available in its natural color and is suitable for self-coloring due to its light inherent color. The product is a good choice for standard ABS applications and offers good value for money due to its properties. Realignment of Branding and Corporate Strategy The Swiss company Maag Pump Systems AG has grown through acquisitions in recent years and has significantly ex- panded its product portfolio. A realignment of its branding and corporate strategywill further strengthen the company’s position as a broadly diversified global solutions provider with integrated and customizable system solutions. Maag’s process technologies for the polymer, chemical, petrochemical, pharmaceutical and food industries help customers achieve the next level of produc- tivity. Maag Group is bundling the activities of the companies it has acquired in recent years into four centers of excellence: Pump & Filtration Systems, Pelletizing Systems, Pulverizing Systems, and Recycling Systems. All of the companies will in the future be managed as product brands – AUTOMATIK, ETTLINGER, GALA, MAAG, REDUCTION, and SCHEER – under the MAAG Group um- brella brand. “The focused market orientation, with our products and services spread across four centers of excellence, will play a major role in the MAAG Group’s further international growth in the com- ing years. Our aim with the new umbrella brand strategy is to strengthen our identity on the market. The established product brands enjoy great trust and confidence among their customers, and will remain specialists in their respective market segments, yet work close together when integrated systems solutions are required” says Group president Ueli Thuerig. “We expect the integration of all our product brands under the umbrella of the MAAG Group to provide us with a further boost to innovation in cutting-edge technology, even higher standards in our world- wide after-sales service, and even better solutions to meet de- manding customer requirements in the production, processing and recycling of polymers. As the MAAG Group, we aim to be available for our customers at all times, all over theworld, deploy- ing the extensive know-how of our more than 1,000 employees at our 20 locations.” The rebranding clearly expresses that we will act as one team to the benefit of our customers. The consolidated branding will underpin the further integration of the Pump, Filtration, Under- water Pelletizing, Strand Pelletizing, Drying, Pulverizing and Re- cycling divisions, which are already working together successfully on many development and service projects to deliver solutions for their customers. The new brand and business strategy will be presented for the first time at K 2019. The MAAG Group is the vi- sually identifiable umbrella brand; with the product brands each distinctively echoing it. The claim “NEXT-LEVEL SOLUTIONS” embodies the MAAG Group’s core performance promise, extending across all areas of the business. It is about generatingmaximum added value based on an understanding of customers’ aims and processes. It relates to the development of high-quality, high-performance solutions by international interdisciplinary development teams within the MAAGGroup. It focuses on value for money in delivering sustain- able and durable products, plants and systems. It encompasses a global service network ensuring that customers can run their ma- chines successfully. It also reflects the development of advanced solutions for the circular economy for polymers, and future sus- tainability of the production and processing of modern plastics as an innovative material for a wide range of applications. TheMAAGGroup booth at K 2019will be presenting innovations from the Pump & Filtration Systems, Pelletizing Systems, Pulver- izing Systems and Recycling Systems centers of excellence. A com- plete downstream system for recycling will demonstrate how so- lutions for a circular economy can be implemented by the MAAG Group as an integrated solution provider from a single source. K 2019: Hall 9, Booth A04 Maag Group www.maag.com K.D. Feddersen GmbH & Co. KG www.kdfeddersen.com Ueli Thuerig, President Maag Group The ABS portfolio is constantly being expanded and further inter- esting products from ELIX Polymers will be presented at K 2019.