Extrusion International USA 3-2021

9 Extrusion International 3/2021 Messe Düsseldorf GmbH www.k-online.de , mag.k-online.de The new online magazine of K featuring facts, news, stories and trends from the international plastics and rubber industry „ For nearly 70 years K has been the World’s No. 1 Trade Fair for Plastics and Rubber. However, K in Düsseldorf is not only the most relevant live event of the sector every three years but also views itself as the global communication platform for in- novations and trends. This is why from now on there will be K-MAG, the new and permanent information and inspiration platform for the K community 365 days a year. The new online magazine is aimed at all sectors associated with K and provides facts, news, stories and trends from the international plastics and rubber industry in German and Eng- lish all year round. It will hone in on K’s big themes such as sus- tainability, circular economy and digitalisation. It’s all about the mix, which is why the K-Mag will include a wide range of features such as “Industry Voices” with forward-looking con- tributions by industry representatives and opinion leaders, “Science News” reporting about current research results and studies, or “Young Professionals” with articles and tips speci fi - cally for the young generation, while “Apropos K” addresses a plethora of plastics-related topics from everyday routine, history or from various countries. To make the K-MAG as attractive as possible, the content will be presented in a variety of formats – such as editorial fea- tures, news, interviews, videos and photo galleries. The for- mats here range from clear fact and information processing to infotainment elements – always with a focus on plastics and rubber, of course. K-MAG – 365 Days of Community News „ CHINAPLAS 2021 was concluded on April 16 with a total of 152,134 visitors (149,771 local and 2,363 overseas). Despite the COVID-19 pandemic and the move to the new venue at Shenzhen World Exhibition & Convention Center, CHINA- PLAS has once again proved itself to be a high standard plat- form for presenting new technologies and sourcing latest products for the plastics and rubber industries. Though the total number of visitors this year dropped by 6.85 %, the number of local visitors has increased by 23.46 % compared to the previous edition of show in Guangzhou in 2019. In addition, the Of fi cial Live Streaming platform has at- tracted 363,000 audiences and helped CHINAPLAS reach out to global buyers throughout the past four days. With an exhibition area of over 350,000 sqm, CHINAPLAS 2021 hosted more than 3,600 leading exhibitors from all over the world, showcasing 3,800+ machines, raw materials, chemicals and other solutions. Apart from countless exhibits and showcases, CHINAPLAS 2021 brought about a series of concurrent events under the theme of “New Era. New Potential. Innovation for Sustain- ability”, supporting the plastics and rubber industries to grasp market opportunities and get ready for the challenges in the new era. The next CHINAPLAS will take place in Shanghai, on April 25- 28, 2022. CHINAPLAS 2021 Concluded with a Huge Success Adsale Exhibition Services Ltd. (Shenzhen) Ltd. www.ChinaplasOnline.com