Extrusion International 4-2025

19 Extrusion International 4/2025 ability goals. It underlines Clari- ant’s commitment to developing solutions that align with growing consumer and brand priorities for health, transparency, and sustain - ability. As demand rises for products that promote well-being and mini- mize environmental impact, Clari - ant provides innovative ingredients and materials that help brands meet evolving market expectations and regulatory requirements. Clariant International Ltd www.clariant.com PFAS-free AddWorks PPA delivers efficient shark skin control, enhances extrusion processability, resulting in best-in-class film surface properties (© Clariant) Shanghai World of Packaging 2025 Opens Doors to the Asian Packaging Market There is a vital port of call for those seeking to gain a foothold in Asia: the Shanghai World of Packaging (swop). This is the ideal meeting- point for all those looking to make their entry into one of the world’s most exciting areas of economic activity. Once again, in November, swop – the central hub of the Asian packaging industry – will provide first-class conditions for market entry, doing business and targeted exchange. The international processing & packaging industry is set to con- vene at swop – an event organised by the interpack alliance – in the Shanghai New International Expo Centre between 25 and 27 Novem- ber 2025. In excess of 950 exhibi- tors and more than 40,000 visiting professionals from over 100 coun- tries are anticipated. The trade fair not only provides the bigger picture concerning the in- dustry’s entire supply chain, but also brings together current trends, tech - nological developments and market segments under one roof. In addi- tion, as a member of the interpack alliance, swop benefits from the global network’s international cov- erage and excellent industry repre- sentation – which is a clear competi- tive advantage for all participants with an eye to the Asian market. Particular added value for inter- national exhibitors is provided by the “International Pavilion” – an all- inclusive offering by the interpack alliance that combines the best pos- sible trade fair presence with high visibility. What’s more, exhibitors in the Pavilion benefit from targeted visitor routes that lead important purchasers straight to their booths. With a diverse accompanying programme, swop 2025 once again delivers a strong impetus for the packaging industry’s ongoing de- velopment in China. Current market trends, technological innovations and international industry dialogue are at the focus. Alongside proven formats such as the Smart Packaging Zone and Green Power Zone, the upgraded “FMCG Infinity Zone”, in particular, will focus on creating an integrated packaging supply chain ecosystem for fast-moving consumer goods (FMCG) brands, inspiring creativity in packaging design. Featuring a wide range of exhibits – from packaging products and materials to comprehensive so- lutions and supply chain services. One highlight this year, once again, is the “Women in Packaging” forum. It pays tribute to women’s contribution in an industry under- going changes, creates visibility and promotes international dialogue on equity, leadership and diversity in the packaging industry. www.swop-online.com/en