Extrusion International 2-2016

Extrusion International 2/2016

Getecha Managing Director Burkhard Vogel: "The fact that we have been increasingly

sought after for some years now as automating company for production-related

extraction, granulation and recycling processed up to ground material delivery

and big-bag filling gives us much satisfaction and makes us optimistic!

Mr. Vogel, what makes you most happy in this anniversary

year of Getecha?

Vogel

: I am proud that we have succeeded in establishing our-

selves in Europe as one of the leading manufacturers of energy-

efficient granulation solutions for the plastics-processing

industry. The fact that we have been increasingly sought after for

some years now as automating company for production-related

extraction, granulation and recycling processes up to ground

material delivery and big-bag filling also gives us satisfaction and

makes us optimistic! Both is not to be taken for granted nowa-

days for a medium-sized plant engineering company based in

Germany.

Which events have decisively influenced this

positive development of the company?

Vogel

: When our company founder, Ernst Rosenberger, decided

to becoming an entrepreneur as young engineer in 1956 he ac-

tually intended to focus on pure engineering development in his

garage at home and sell some machinery on the side. He did

not plan to develop his own production facility at first. But then

everything turned out differently. In the early 1960's the first

production and assembly hall was built at the current location in

Aschaffenburg; a few warehouses were built soon afterwards

to optimise procurement logistics. This created the foundation

for the business infrastructure for the development and manu-

facturing of high-performance granulators for the plastics-pro-

cessing industry.

Can you tell at which time the change of the company from a

pure granulator manufacturer to an automating enterprise with

own project engineering began?

Vogel

: Yes, the first signs are quite early in the company's history.

When in the 1970's the Danish toy maker LEGO asked us to help

transfer the sprues from its injection moulding machines directly

into granulators, we started with the development and produc-

tion of fast, electropneumatic sprue pickers and extraction sys-

tems. This was the first step to the automating company. Today,

thanks to advanced linear and control technology, we realise even

highly complex multiple axis systems in this field with excellent

positioning and repeat accuracy. Important milestones toward au-

tomation, however, were the involvement of the young business

generation with Christine and Eva Rosenberger at the end of the

1990's. I joined Getecha in 2002 and took over the position as

managing director of sales in April 2004. Two years later we

opted for a new logo and modernised our corporate image – es-

pecially to underline the new orientation of the company. Since

then we do not only advance the development of modular and

energy-efficient granulators but are also increasingly discovered

by plastics processors as manufacturer of customised, customer-

focused granulation and automation solutions.

Where do you see the strengths of Getecha today –

also in regard to distinction against the competition?

Vogel

: Only delivering reliable and powerful granulators is by far

no longer sufficient today. Customers – whether at home or

abroad – meanwhile expect much more. They are looking for a

partner who – beyond pure granulation technology – offers cus-

tom-tailored and highly automated package solutions, including

feeding, removal, conveying, packaging and recirculating sys-

tems. Today Getecha is positioned to meeting all these demands.

This covers all areas of the plastics-processing industry from in-

jection moulding and thermoforming to blow moulding and plas-

tics recycling. Our major strengths do not only lie in the plant and

control technology know-how but also in the intelligent combi-

nation of state of the art granulation technology with all kinds of

peripheral conveying, handling and packaging systems. This is

then the distinguishing feature compared to many competitors.

Can you observe changes in the relationship between you as

plant engineering company and the customers?

Vogel

: Yes, we especially observe an increasing division of the cus-

tomers into two groups. One group only looks at the price in pur-

chasing and puts even quality aspects second. They primarily take

advantage of the product offering of companies from Asia. The

other, somewhat smaller group, banks on high-quality engineer-

ing and focuses more on the added value of a plant engineering

package solution taking the comprehensive view of Total Cost of

Ownership (TCO) as decision-making basis for their investments.

We feel more loyalty between the customers of this group and us