Extrusion International 1-2016

Crisis does not deter

international suppliers

to the Russian market

While Russia’s weak rouble, the dra-

matically declining oil prices and the

challenging political situation are af-

fecting the Russian market for pla-

stics, rubber, packaging and process

technology, business has by no means

come to a grinding halt. Russia and its

neighbours still have a substantial de-

mand for investment and an unbro-

ken interest in advanced machinery,

production and process technology

and high-tech materials. The domestic

consumer goods and packaging indu-

stry is under pressure to improve its

competitive edge so as to substitute

the decline in imports. Hence, busi-

ness owners and industrialists are

keen to find out more about innova-

tive technologies and maintain or

establish business contacts with sup-

pliers, even if business projects cannot

be rolled out immediately.

ccordingly, there was a keen interest in the two major

trade fairs for plastics and rubber, processing, packag-

ing and printing, interplastica and UPAKOVKA/UPAK ITALIA

2015. Between 27 January and 30 January 2015, some

19,000 visitors from Russia, CIS and neighbouring countries

attended both events. While many of them were regular vis-

itors, there were also numerous company representatives,

who attended the fairs because they expected the current

market changes to improve their sales opportunities. About

950 exhibitors from 35 countries presented their products at

Moscow’s EXPOCENTRE in Krasnaya Presnya.

Both Moscow trade shows, interplastica and UPAKOVKA/UPAK ITALIA,

record steady visitor flow

“Considering the current conditions, we are very happy with

these results,“ Werner Matthias Dornscheidt, Chairman and

CEO of Messe Düsseldorf stated. “The fact that so many in-

ternational exhibitors attended the interplastica and

UPAKOVKA/UPAK ITALIA trade shows speaks of great confi-

dence in the Russian market. And their commitment was re-

warded by an unexpectedly high number of visitors. This

success confirms the significance of both events for their re-

spective industries. In times of challenging political conditions

and difficult business relationships, we hosted two major

trade shows to ensure that business relations will remain un-

Extrusion International 1/2016